Social Media Strategies
July 12, 2017
Study tour “Journalism & Democracy” 2017
July 12, 2017

Developing successful campaigns

The seminar is held by experienced political campaign managers, who have been in charge of different successful election campaigns on national level.

Participants of this workshop learn…

  • … how to develop successful campaigns
  • …about efficient planning and analysis before starting a campaign
  • … avoid common mistakes
  • … how to make campaigns interesting for media
  • … how to use modern communication tools in the campaign organisation

Target audience:

CEOs, public relations managers, press officers, decision maker of institutions, NGOs, political parties and other groups, who want to  approach general public with their issues.


  • What makes a campaign a campaign?
  • Correct analyses before starting a campaign
  • How to define targets and measure the results?
  • Identify target groups
  • Define messages
  • Stages of a successful campaign
  • Successful media relations
  • Online campaigning

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