In the world of “private” journalists, everyone is a mass medium, and can thus affect your reputation.On Twitter people can tell their followers about positive encounters with your business. At a shareholder meeting they might film your speech with their mobile and put it up on YouTube. Being devoted customers, they might run a website for all your other fans. And whenever they discover a scandal, they will pull out the carpet from under you feet.
“They” can be your employees, your customers, your fans, your critics, and everyone else with access to the Internet.
We know how to use this potential for your business or your institution, how to talk to “private” journalists who update their blogs on the move, how to communicate in social networks where opinions are formed even before TV crews produce their report on the matter. And we also know what to do when our client becomes the victim of an online trash campaign
For our clients, we …
Workshop Example 3: Social Media Relations
Target audience: CEOs, marketing and communication executives of companies and institutions
Participants of this workshop learn, …