Project partner and history

The PR agency Skills, the Federal Press Service, and the Concordia press club organized a study trip for Egyptian journalists to Austria with Dr. Mohamed-Ali Ibrahim, CEO of PR-Vienna/ PR-Academy.
10 journalists were invited to spend a week in Vienna from September 3rd, 2017.
The project sponsors organize a comprehensive training and further education program including appointments with Austrian media, public facilities, and institutions.
The study trip under the title “Journalism & Democracy” will be the second time this year – after the 2012
carried out. The first project received several national and international awards.
Information on the program at:

Study tour „Journalism & Democracy“ 2017
28.8. to 2.9.2017, Vienna, Austria, Europe
Program modules (Draft as per 26.7.2017)
The study tour is organized jointly by the Viennese communications agency The Skills Group (, by
the Austrian Federal Press Service and by the independent Austrian journalist’s club “Presseclub Concordia”.
Following meetings and program modules are foreseen for the study tour of Egyptian journalists to Vienna:

Planned program modules/meetings

• Guided City Tour – walking the historical city center of Vienna
• Program introduction, Q&As at The Skills Group
• Facts & Figures about Austria, the media landscape, the PR industry, etc.
• Austria’s Newspaper publisher association
• Leading Austrian Newspapers, newsroom visits, interviews (Wiener Zeitung, DerStandard)
• Forum Journalism and Media (journalist education institute)
• Press Club Concordia, Journalists without borders
• Austrian Broadcasting Corporation – ORF (TV Station, newsroom, interviews, etc.)
• APA – Austrian Press Agency
• Austrian Press Council (Media ethics council)
• Guided tour of Vienna Town Hall
• Human rights office of the City of Vienna
• Vienna Airport Communications department
• Austrian Airlines Communications department
• Austrian Federal Chancellery, guided tour
• Austrian Industries Organization
• Meeting the Mayor and the media department of a village outside of Vienna (Guntramsdorf), with
Farewell evening at a traditional Austrian restaurant
• Awarding Ceremony for official participation certificates
• Vienna Art Historic Museum –

Study trip: Goal setting

Goal settingOffer the participants the opportunity to present the work of civil society, political institutions, and selected media. In Austria to get to know how the media world functions, and establish high-end contacts with future decision-makers in the original countries to exchange ideas, know-how, and thoughts. In Austria to get to know Support for democratic development Contribution to promoting freedom of the press and media diversity in Egypt Establishing “high-end” contacts with (future) decision-makers in the Egyptian media landscape Improvement of cross-border media contacts for Austrian Decision maker Exchange of ideas and know-how development on both sides

tour 2

Technical information:

The official study tour program starts every day at appr. 9:00 with departure from the hotel Mercure,
Fleischmarkt, 1010 Vienna, and ends after dinner around 20:00. Food and drinks are provided by the hosts. The
group will be picked up at the hotel and will be accompanied to all meeting locations. All meetings and
presentations will be in English, with Arabic translation available for complicated issues and
emergencies. Saturday, 2.9.2017, morning till 12.30 (departure to the airport), is free for shopping, an individual
museum visit or other individual arrangements, etc.
A more detailed version and the exact timetable will be presented to the participants upon arrival in Vienna.

Contacts and Emergency phone numbers:

Dr. Mohamed-Ali Ibrahim ([email protected], +43 676 370 29 10)

Study trips / Target group/selection criteria:

Target groupCandidates of the PR & Journalism world working in independent media, and or PR agencies/departments, etc., or University students of the PR & Journalism disciplines and/or economic issues Publish article editors Manager or “high potentials” persons familiar with their publications in the “Arab Spring” a played decisive role Proof: For the application must have at least five Articles from the last 12 months are provided. The aim is as even a gender distribution as possible. Knowledge of English is a prerequisite (working language). Valid travel documents are required

Program – content

Program - content

1. Training and education module “Journalism and PR Work”

2. Meetings and discussions with Austrian journalists, representatives of political parties, interest groups, social partners, and NGOs

3. Meetings with Austrian companies operating in the Arab world

4. Future opportunities for cooperation

5. Intercultural supporting program

Skills Center Arab World – a unit of The Skills Group

International PR and intercultural management consulting
Strategic consulting
Intercultural management and media training
Intercultural public relations
Media relations, investor relations
Change management/crisis communication

The Skills Group – facts and figures

Full-service PR agency
Founded in Vienna in 1984
Employees: 40
Affiliate of Fleishman-Hillard International (over 80 offices worldwide)
First German-speaking PR agency with its own “Arab World” unit (2006)

Project partners/sponsors

Commitments: Austrian Federal Press Service, Press Club Concordia, IV, Skills, Parliament
Rejections: EgyptAir
Also to contact:
Institutions / NGOs: AK / ÖGB, WK,
media: ORF and APA (possibly also sponsoring), Publishing Group News, Daily newspaper (visits, possibly also food,
Österreich Werbung, Wien Tourismus (accommodation, sightseeing program)
Companies: OMV, Voest, PKE… Submission of donations

organization: Skills Center Arab World


Dr. Mohamed-Ali IBRAHIM
Head of “Skills Center Arab World”
Intercultural Communications & Management Consultant
Certified Quality Manager (Lead Auditor)




Managing Partner (GF)
Senior Consultant, Skills Center Arab World
Board member PR Quality Austria
Former Director of Council of Europe and EU information programs

The Study Tour Official Diplom, 2012, 2017, issued by the “Austrian Federal Press Service”

Study Tour 2 Diplioma

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