Study Tour 3 is organized by PR Vienna, a PR Academy specialized in Journalism & PR Courses and Events.

Study Tour 3 „Journalism & PR Knowledge for professionals & Students from all the Arab World.3“

April 10-17, 2022 – Vienna, Austria, Europe Program modules
The Study Tour 3 is organized by PR Vienna, a PR Academy specialized in Journalism & PR Courses and Events.

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By way of mere coincidence before four years now, I was lucky to know Dr. Ibrahim. In the beginning, as always, the case for unknown areas, I was skeptical about ISO, certifications, and standards. In our first meeting, Dr. Ibrahim provides a professional short summary of ISO certification, and we have agreed to proceed to the next steps. We walked the steps together, preparing the certification manual, building the system, and educating all involved parties (stakeholders) with the standard translation process. However, unfortunately, we couldn’t have the certification from the first initial audit, for some defaults in our system, however, under the guidance, patience, and support of Dr. Ibrahim, we were able, after three months from the date of the first audit, to achieve the certification. It was a very special deep-dive experience results in endless opportunities in terms of business development, developed mindset towards business, and quality perspectives, on the corporate level and personal level, for me myself as the company owner. Later to this experience, and fortunately, I had the honor to participate with Dr. Ibrahim through several conferences, workshops, meetings, and subsequent surveillance audits addressing the ISO certification. Through a very close dealing with Dr. Ibrahim, I knew him professional, tactful, highly committed, fulfilling his promises, supportive, enthusiastic, optimistic, and always inspire all people around him towards success and excellence. Throughout years of experience with Dr. Ibrahim, I believe he is a true influencer for whoever seeking excellence, success, professionalism, an updated business mindset, or has the entrepreneurial spirit on all levels, either corporate or personal. With all my best wishes and due respect,

Ahmad Mutamad, CEO at TRANSTEC LocalizationJune 24,ahmad


Dear Dr. Ibrahim,

We had a very positive experience with you, First you helped us well understand the basic meanings of the various terms that are used in the translation world, then you helped us implement requirements of the ISO 17100, and finally you always had ideas to improve.Thank you for your kind and professional cooperation for all this 5 years.

Mostafa Saeednejad, CEO TransNet Iran Mostafa



I rarely come across real talents who stand out like Dr. Mohamed-Ali Ibrahim. I had the pleasure of working with Dr. Mohamed-Ali Ibrahim for three years , collaborating on several project teams. Dr. Mohamed-Ali Ibrahim’s ability to handle multiple projects was unlike any I’ve seen before and made a dramatic increase in the productivity level of our company. No matter how tense a meeting,Dr. Mohamed-Ali Ibrahim made sure everyone left with a smile. As a leader, Dr. Mohamed-Ali Ibrahim earns my highest recommendation.

Mr.Saadi Djeffal, CEO chez KOST GROUPsaadi



Dear Dr. Mohamed Ali Ibrahim,

I am writing this letter to you to sincerely thank you for the great efforts you have exerted with our office along the last 12 years to help us upgrade the quality of our translation services to have equal footing with the superior translation offices which you audit all over the world.

No words can express our gratitude for your generous and continuous support.
We highly recommend you to any translator wishing to make use of such a great and unique expert in the field of ISO certification.

If any of your potential candidates desires to know more information from our side, please ask them not to hesitate to contact us or visit our website:
Dr.Mohamed Bakr, General Manager Mitsco Translation & Trainingdr bakar

Sehr geehrter Dr. Ibrahim!

Besten Dank für ihre professionelle Begleitung unseres Qualitätssystems! Das angenehme Klima und ihr tiefgreifendes Verständnis unserer Abläufe, sowie ihre Unterstützung bei der Umsetzung unserer Maßnahmen haben unsere Entwicklung beflügelt!

Nochmals besten Dank für die objektive Behandlung beim Audit!

Christian Bucher Mag, Managing Director, Staff 24Christian

I was honored to work with the Senior Lead Auditor Dr. Ibrahim, one of the most respectable experts in the localization and language services industry.
One of his most important goals is to spread quality standards and encourage others to adhere to them as well as to develop their workflow to meet the international quality standards.
The certification process with Dr. Ibrahim helped us in STAR Middle East to improve our way of thinking, our processes, and tools, for the purpose of obtaining customer satisfaction.
In STAR Middle East, Dr Ibrahim helped our team to improve their quality and workflow. His advice and recommendations helped us a lot in upgrading our workflow and to ensure the highest level of quality.
Dr. Ibrahim explained to us how to fulfill the requirements of the ISO standard and the certification process. He encouraged our team to work in accordance with international quality standards. I highly recommend other translation companies to work with him because he handled and managed his duties and given promises in a professional way.

Wael ElemamWael Elemam
Business Development Manager
STAR Middle East

My first encounter with Dr. Mohamad Ali Ibrahim was in 2008 when I embarked on obtaining my EN-15038 certification. From the first moment, I realized how professiona Dr. Mohamad is, as he knows the whereabouts of the translation business well.
Until this very day, Dr. Mohamad Ali Ibrahim was a man of his words, always keeping sharp appointments for the Audits he conducted.
Dr. Mohamad Ali Ibrahim and I took part in many events where we both delivered our expertise and knowledge about the ISO 17100 certification.
Dr. Mohamad Ali Ibrahim never tolerates any shortcomings or pitfalls on part of the people he does Audits for, but also he is very supportive and collaborative all the way.
The advices I have received throughout my entire acquaintance period with Dr. Mohamad Ali Ibrahim had a great impact on my business as a professional freelance translator.
Dr. Mohamad Ali Ibrahim always comes with brilliant ideas and I consider him one of the industry visionaries.
ما هو أعلاه لا يفيك حقك دكتور محمد بكل تأكيد
أخوك الأصغر سامح رجب

ISO 17100 Lead Auditor and Certified Translation Provider
UN and Worldbank Registered Translation Vendor

“I was first introduced to the subject of ISO 17100:2015 certification, almost 2 years ago. Given the complex scope and extensive logistics of the certification requirements, I thought it would take me ages to obtain it. However, when I got serious about pursuing all steps and requirements, I started with attending orientation sessions and online introductions conducted by Ph. Dr. Mohamed-Ali Ibrahim, ISO Senior Lead Auditor, Representative of MENA Region, and a remarkable expert in this field. He worked with me step by step to make the process as easy as possible, explaining how to build my professional qualifying Handbook that reflects my 20+ years of expertise, how to conform with every single detail within the ISO 17100 standards following the structured processes. Throughout Dr. Ibrahim`s supportive and exceptional guidance, he added more value at every stage I have been accomplishing to fulfill the requirements, providing me with key resources. He also helped me identify new methodologies to incorporate in my current processes, with a focus on business improvements.
Ph. Dr. Mohamed-Ali Ibrahim is a very professional, knowledgeable and easy expert to work with. His words of encouragement and inspiring approach made me feel more willing to deep dive for translation industry new technologies that were even emerging during my certification stage. Dr. Ibrahim drove me through the limitless boundaries of inspiration and non-stop learning.
I encourage all translators around the region to take this significant step towards a professionally recognized path. Acquiring ISO 17100:2015 demonstrates your commitment to meeting client/business needs by delivering best practice translation services, which can lead to higher profits and distinguished recognition. Applying such flawless process, translation management system is now stronger, easy to track, review, evaluate and come out with a reliable and consistent service.
I would like to thank you Dr. Mohamed-Ali Ibrahim for your professionalism both prior and during my recent certification process. It has been a great honor working with you. I appreciate all your efforts. I am looking forward to the surveillance audit next October ISA.”
Best Regards,

AbirAbir Zidan  Free-Lance

USAID ISO 17100 Certified Translator &APTN-Certified Translator

I had the please and honor of meeting Dr. Mohamed-Ali Ibrahim during the first week of September 2018, when I was assigned by our Leadership to support our Translation Branch Manager and Deputy Translation Manager of the largestTranslation Section at Vinnell Arabia in Riyadh, Kingdom of Saudi Arabia.
By this time, Dr. Mohamed Ibrahim had been working with our Translation Branch Deputy Manager on ISO 17100 over a period of 8 months impressing on her of the competitive advantage that ISO 17100 Certification provides to our business. At the end of this period, our Translation Branch Deputy Manager understood clearly the significant business value the ISO Certification would bring to our Translation Branch. She also gained major appreciation ofeffective business processes structure the ISO 17100 Standard deployment would add to our Translation Branchand she decided to pursue the ISO Certification. As result, she requested my management of my support since I had responsibility of all Quality Management Systems deployments at Vinnell Arabia.
As I started working with Dr. Mohamed Ibrahim, I was very surprised, impressed and very pleased immediately to learn of his exceptional Translation Services experience, knowledge and qualification considering the extensive ISO 17100 Certifications he deployed successfully for over 200 Companies Globally, by conducting +500 different Certification/Recertification/Surveillance Audits.
We immediately decided to contract Dr. Mohamed-Ali Ibrahim for helping us deploy both ISO 17100 Translation Services, and ISO 9001 Quality Management at our Translation Branch. He executed successfully ISO 17100 Lead Auditor and ISO 9001:2015 Quality Representative Certification Trainings, followed by a competency ISO 17100 Specialized Translation Service Certification for a select number of our key Translators and Proofreads quickly building the ISO technical knowledge of our Translation Department Team.
With Dr Mohamed outstanding guidance and support we successfully accomplished over the past 3 years ISO 17100 Translation Services and ISO 9001 Quality Management Certification of 2 of our key 4 Translation Sections making us accomplish a very significant milestones in our Translation Branch history.
We cannot speak enough of our appreciation of Dr. Mohamed professionalism and exceptional ISO 17100 and ISO 9001 technical knowledge and guidance coupled with the ardent desire to transfer significant Translation Industry knowledge to his Customers due to his very strong Subject Matter Expertise(SME) in this field and his belief in making his Customers the very best business in their market, while at the same time being a very though and strict TUV Austria ISO 17100 and ISO 9001 Lead Auditor during his Customers site Certification and Surveillance Audits.
We highly commend him for his excellent services and recommend him highly based on the excellent and positive experience we had with him in our Organization.

Hassan FarahHassan Farah, Mission Assurance Director Northrop Grumman Vinnell Arabia Subsidiary, Kingdom of Saudi-Arabia.

Fees of Study Tour 3 € 3600, this includes:

- 7 nights at a hotel in the City of Vienna with Breakfast

- Medical insurance for the week

-Pick-up service from airport to the hotel and from the hotel to airport

- 7 x Lunch packages

- 7 x Dinner in a restaurant

- Metro tickets during the whole program

- 1 x guided tour: City Tour of Vienna

- 1 x guided tour: Schloss Schönbrunn

- 5 x site visits of Journalism & PR institutions

- 1 x course „Journalism & Social Media“

- 1 x course „Creative writing for Journalists and PR officers“

- 1 x river trip to the city of Bratislava, Slovakia

- 1 x certificate of successfully participating in the program „Study Tour 3“

- Arabic language support throughout the whole program

Study Tour 3: April 10 – 17, 2022

The Skills Center Arab World, directed by Dr. Mohamed-Ali Ibrahim, in cooperation with the Austrian Federal Press Office and the Concordia press club, developed in 2012 a training and further training project for Egypt from Egypt. The highlight was a one-week study tour in Vienna, which invited representatives of Egypt's new media.

With this project. Together with Dr. Mohamed-Ali Ibrahim, the Skills Group won the PR Prize 2013: "The highly professional and internationally implemented initiative for close cooperation between Egyptian and Austrian aims with concrete, sustainable measures to provide an impetus for the development of democracy in the Arab world World : through networking and building know-how, an important contribution is made to a free media landscape, "says the jury. It was a great honor for us to develop and implement this project together with my friend and CEO of The Skills Group, Mr. Jürgen Gangoly. Now, after two very successful sessions in 2012 and 2017, PR-Vienna, The Academy for Journalists and PR Students, will continue this great project. PR-Vienna is using all won knowledge, experience and networking in the media landscape. All this experience will be offered now in "Study Tour 3" where media people and students from all over the Arab World and Iran can participate.

بعد قيام شركة سكيلز بدعوة الصحفيين إلى النمسا مرتين تستمر أكاديمية فيينا للصحافة والإعلام : بهذ المشروع الناجح وتدعو طلاب وأهل الإعلام بالعالم العربي للجولة التدريبية المكثفة بمدينة فيينا : دعت وكالة العلاقات العامة في فيينا، شركة سكيلز عام 2012 الصحفيين وأهل الإعلام من مصر لرحلة دراسية إلى النمسا تحت عنوان "الصحافة والمجتمع". وكانت دائرة الصحافة الاتحادية ونادي الصحافة كونكورديا واتحاد الصناعيين هم شركاء في هذا المشروع الرائد. والهدف من ذلك هو المساهمة في إرساء القواعد المهنية والتنوع الإعلامي في العالم العربي. وفي نسختها الثانية تمت الرحلة الدراسية في شهر أغسطس عام 2017 وقد فتح باب التقدم. في 1/05/2017 فيينا وتقدم أكثر من مئتي مترشحاً: وكانت وكالة سكيلز للعلاقات العامة هي الأولى من نوعها في البلدان الناطقة باللغة الألمانية التي أنشئت مركزاً خاصاً بالمنطقة العربية تحت قيادة الدكتور محمد علي إبراهيم حيث تأسس هذا القسم في عام 2007. ويقدم هذا القسم خدماته الإستشارية في مجال العلاقات العامة وحوار الحضارات للشركات العاملة أو تلك المهتمة بالاقتصاد العربي والمعروف بنموه السريع. وهكذا تستمر الآن أكاديمية فيينا للصحافة والإعلام تحت قياد الدكتور محمد علي ابراهيم وتُكمل مابدأته شركة سكيلز في دعوة شباب وشابات الصحافة والإعلام بالمنطقة العربية وإيران لرحلة دراسية إلى النمسا حيث يلقى الضوء على الدور الخاص ومسؤليات وسائل الإعلام في الوسط المجتمعي للتعرف على المؤسسات وأسلوب عمل وسائل الاعلام في النمسا ولإقامة علاقات مهنية وطيدة وكسب خبرة دولية ثمينة في هذا المجال.

Only Applications received until 31 Dec 2021 will be considered for the early-bird discount

Book your seat in the Study Tour 3, April 10 – 17, 2022, Vienna - Austria

study tour

What participants of last Study Tour (September 2017, Vienna) said:



Top Skills
Quality & Risk Management,
Intercultural Skills,
Management Consulting
English, Arabic, German
for further information


- Austrian State Award
- International German Award, Berlin - Germany
- SABRE International Award (PR Oscar)
-Best Practice Award, Vienna-Austria
-Top Expert 2021 in Quality Management (Erfolg 2021)

20 books (on Amazon) on Business Administration, Quality Management.
The most important literature on the platform AMAZON


  • Director of CMS & Public Relation Academy, based in Vienna, Austria
  • Senior Lead Auditor for the Quality Management CMS& ISO 9001
  •  A former member of the Standards Expert Committee at the Quality Authority.
  • A former member of the Standards Expert Committee at the International Austrian Standard Institution. 
  • Dr. Ibrahim has conducted +750 different Qualtiy Audits (Pre-Audits, Initial Audits, Surveillance Audits, Recertification Audits) all over the world.
  • Key-note speaker at the international sector conferences
  •  Trainer, Coach, Consultant and Lead Auditor since 1998
  •  PhD in Quality & Risk Management

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